League of The League of Oregon Cities

At over twenty years old, the League of Oregon Cities’ brand was showing its age. As a membership organization, the LOC needed to reflect their community’s very diverse needs and concerns, while engaging a broad and rapidly changing demographic. Happy, inc. worked to redefine the brand and establish a foundation that would define the online and offline brand presence, inform periodical publications, partner organization and member outreach, and even provide guidance for in-person communications.

  • Both qualitative and quantitative research efforts were employed at key points in the development process to discover initial requirements and to confirm conclusions drawn along the way.

  • LOC Board and member representatives were engaged at strategic points to ensure comprehensive adoption of new brand practices.

  • The brand was thoroughly documented in an actionable style guide representing multiple communication venues and media. Delivered style guide in both printable and digital formats.

  • We supported the digital brand launch with materials detailing the “what, how and why” of the brand refresh to membership.

  • We provided solutions for both online and offline communications, including a complete visual ID package (business card, letterhead, envelopes, email signature) and key messaging samples (elevator pitch, mission statement, etc.)

Client

League of Oregon Cities

Project Date

2019-present

Category

Branding · Research · Strategy

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