League of The League of Oregon Cities
At over twenty years old, the League of Oregon Cities’ brand was showing its age. As a membership organization, the LOC needed to reflect their community’s very diverse needs and concerns, while engaging a broad and rapidly changing demographic. Happy, inc. worked to redefine the brand and establish a foundation that would define the online and offline brand presence, inform periodical publications, partner organization and member outreach, and even provide guidance for in-person communications.
Both qualitative and quantitative research efforts were employed at key points in the development process to discover initial requirements and to confirm conclusions drawn along the way.
LOC Board and member representatives were engaged at strategic points to ensure comprehensive adoption of new brand practices.
The brand was thoroughly documented in an actionable style guide representing multiple communication venues and media. Delivered style guide in both printable and digital formats.
We supported the digital brand launch with materials detailing the “what, how and why” of the brand refresh to membership.
We provided solutions for both online and offline communications, including a complete visual ID package (business card, letterhead, envelopes, email signature) and key messaging samples (elevator pitch, mission statement, etc.)