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In support of their comprehensive rebranding effort, Providence deployed a series of robust new online features including web-based health assessment tools, the MyProvidence personalized health management portal and a redesigned Health Plans website. Several of the new services were provided by third party developers and included inelegant interfaces that were not being embraced by Providence users.

We were recruited to help Providence resolve the usability issues basing our recommendations upon user feedback and internal usability audits. We also provided interim design solutions for the Health Plans site and created promotional calls-to-action that were used throughout the suite of Providence websites. Our goals were to respond rapidly and iteratively, to produce solutions that insured a high level of utility and adoption, and ultimately to free Providence to focus on preparations for their comprehensive rebranding and redevelopment efforts.

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