Initiated as a component of Metro’s effort to convert all of their web entities to a consistent content management system, the Portland Expo Center project also exposed the venue’s need to distinguish itself as a long-standing member of the Portland community. Working in partnership with OakTree Digital, happy, inc. provided strategic consulting regarding brand positioning, social media, and monetization strategies. We also hosted conversations leading to the selection of a redeveloped logo and brand messaging, and ultimately provided architectural and visual design for the redeveloped site. visit the Expo Center website >