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The Oregon Association of Nurseries promotes the state’s nursery growers, retailers and service providers within the local, national and increasingly the global market. The OAN had long distributed a printed catalog of member products and services but determined it was time to provide a comprehensive online resource. Working in partnership with OakTree Digital, happy, inc. began by hosting a series of member research and focus group sessions and conducting a competitive site analysis. We developed a strategic plan that could be shared with the admittedly less-than-tech-savvy Board of Directors as well as with the membership at large, including user scenarios illustrating the direct benefits of the more contemporary web strategy.

The redesigned OAN Nursery Guide website includes faceted search functionality allowing users to find both plant material and provider information. The site also serves as a robust marketplace designed to enable OAN members to partner with each other to fulfill larger orders or to refer business to partner companies. Most significantly, the Nursery Guide website offers a company profile page and searchable inventory database functionality to growers that may not otherwise have a web presence. Happy, inc.’s scope of work included brand research, definition and development, member research, user experience design, visual design and high level content development. visit the Nursery Guide website >

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