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220 NW 8th Ave. Portland, Oregon 97209

Drafted as a partnership between the City of Portland’s Office of Economic Development and the Portland Development Commission (PDC), Business Portland was created to offer a comprehensive collection of helpful information targeted toward business owners looking to start, expand, grow or locate a business in Portland. The PDC engaged happy, inc. to facilitate the brand definition process, to conduct focus group and discovery sessions with Portland’s small business leaders and support organizations, and to develop a name and identity for the fledgling initiative.

Working in partnership with OakTree Digital, happy, inc. also designed and developed the Business Portland website. The site assists businesses in navigating the wealth of resources available to them and serves as a venue for Portland businesses to connect through social media, discussion forums and a marketplace for services. Happy’s scope of work included user experience design, visual design, and key message development, plus development of all branded components, including logo and brand style guide.

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