For ESI, happy, inc. provided a short-term “facelift” for their outdated existing website which bought the company time for us to perform the research, analysis and strategic development required to inform a comprehensive website redesign and redevelopment. Ultimately, we created a new website representing the new corporate brand direction, and based upon the Umbraco content management system (CMS). The new website has performed extraordinarily well.
A refreshed logo, font specification and color palette bring new life to this legacy technology brand.
The new brand called for refreshed communications, including comprehensive ID package, advertising, social media presence, trade show graphics, annual reports and a completely redesigned and redeveloped web site.
The web site’s highly intuitive editor interface means staff members more readily post refreshed content.
Strategic metadata integration brings better search engine results.
Robust integration with the Pardot CRM has significantly increased lead generation.